Hankook Extends Bombers Partnership
Hankook is set to drive the Bombers into the 2019 season, having recommitted as both club tyre partner and official partner of Essendon’s high-performance team.
In line with the commencement of the JLT Community Series when the Bombers face Carlton at Ikon Park on Thursday, Hankook has agreed to partnership terms for a further year.
The Hankook logo will feature across the Bombers’ digital assets online, as well as the official media polos for the 2019 season.
Essendon CEO, Xavier Campbell, thanked the leading global tyre brand for its ongoing support of the club.
“We are delighted to continue the journey with Hankook for an additional year,” Campbell said.
“Our organisations’ respective visions clearly align as we both focus on continuous improvement to ensure elite performance.
“Like Hankook, we strive to be leaders in our field so it’s a natural partnership alignment.
“With the support of Hankook, we look forward to driving towards success both on and off the field in 2019.”
Ted Choi, managing director of Hankook Tyre Australia, said the partnership was a natural fit for Hankook.
“We are thrilled to extend our association with Essendon into the second year and wish them a successful 2019 season,” Choi said.
“Our partnership not only reinforces our brand to new markets but also continues to align Hankook with a sport that our customers love.”
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.
Our Members & Partners
