Dementia Australia has been announced as the charity of choice for the 20th Australian Masters Games, set to take place in Canberra this upcoming 18–25 October 2025.
The partnership unites two organisations dedicated to promoting physical activity, social connection, and community wellbeing.
Championing Brain Health Through Sport and Connection
Commenting on the collaboration, Dementia Australia CEO, professor Tanya Buchanan, said the collaboration provides a powerful platform to raise awareness about brain health and inspire positive action.
“We know that regular physical activity, social engagement and community participation – all central to the Australian Masters Games – play a critical role in supporting brain health.”
“Scientific research shows that addressing 14 modifiable risk factors, including physical inactivity and social isolation, could prevent or delay up to 45% of dementia cases.
“This partnership is about celebrating what’s possible – empowering people of all ages to take steps that support their brain health and wellbeing,” Professor Buchanan said.
Expressing his enthusiasm, Australian Masters Games general manager, Adam Drinkwell, said the partnership aligns perfectly with the event’s focus on lifelong participation.
“We’re proud to partner with Dementia Australia to highlight how sport keeps both body and mind healthy.
“We hope to see all participants get behind our charity partner and donate to such a worthy cause,” Drinkwell added.
Raising Awareness and Inspiring Action
In 2025, an estimated 433,300 Australians are living with dementia, including 29,000 with younger onset dementia. Without significant intervention, these numbers are projected to rise dramatically in the coming decades.
Among the Games participants is Dementia Australia Advocate Anthony “The Wall” Pollock, who lives with younger onset dementia and recently represented Australia at the 2025 Walking Football World Cup in Sweden.
“You can have a good life with dementia if you put the effort in and have the support.”
“I plan to use my platform to spread the word through the walking football community. If my story helps inspire even one person to take action, then it’s worth it,” Pollock noted.
Supporting Lifelong Participation and Wellbeing
The Australian Masters Games is a week-long celebration of sport and social connection, featuring more than 50 sports and open to participants of all ages and abilities.
Funds raised through the partnership will directly support Dementia Australia’s information, education, and support services for people living with dementia, their families, and carers.
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