HomeCricketCricket Australia Extends Major Partner Until 2025

Cricket Australia Extends Major Partner Until 2025

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Cricket Australia Extends Major Partner Until 2025

Cricket Australia has announced an extension to their partnership with KFC until the end of the 2024-25 cricket season, which will also be the fast-food chain’s 21st season supporting the governing body.

KFC is best known for its naming rights of the Big Bash League, with the deal also seeing them remain as a partner of the WBBL, a gold partner of the men’s and women’s international teams and the official restaurant of Cricket Australia and the eight BBL clubs.

KFC Bucketheads will remain a key component of the partnership as an in-match experience for fans attending men’s test matches and all BBL games.

Commenting on the partnership, Cricket Australia CEO, Nick Hockley, said: “Cricket Australia is delighted to extend its relationship with KFC, which will continue into a remarkable 21st season in 2024-25.”

“KFC and cricket’s pairing has become a synonymous part of the Australian summer.

“Together, we will continue to innovate, create brilliant experiences and bring families and friends together, whether that be in a restaurant, at the cricket or at home.

“We thank KFC for their incredible support of our national game,” he said.

Cricket Australia BBL GM, Alistair Dobson, added: “The Big Bash Leagues wouldn’t be where they are today without the incredible support of KFC, the inaugural Naming Rights partner of our men’s competition.”

“The KFC BBL is synonymous with the Australian summer, and a generation of cricket fans have grown up enjoying the sights and sounds of the Big Bash while wearing coloured Bucketheads and looking out for Bucketball free hits.

“Similarly, KFC’s support has been crucial to the growth of the Weber WBBL in recent years. We look forward to celebrating the best of summer and the Big Bash with the KFC over the coming seasons,” he said.

The announcement comes after Cricket Australia announced Mike Baird as their next chairman.

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